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Extract the Best from your Worst Case Sales Scenarios
Giora’s Buddies is a forum of senior managers that I’ve been leading for the past year, where its members and guests are invited to share...

Giora Ketter
Feb 15, 20213 min read
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A Three-step Tool for performing a Strategic Focus Process
“As part of our preparations for next year, we are interested in conducting a strategic focus process that is brief, focused and...

Giora Ketter
Dec 14, 20203 min read
25 views
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Locating a Potential Partner or Acquisition
“Look, we’d like to conduct another research study,” says Dan, who is VP Strategy & Marketing of a technology company operating in the...

Giora Ketter
Nov 24, 20202 min read
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The 7 Step GAPs Methodology
Occasionally, companies and startups need to make semi-strategic decisions. For such scenarios, we've developed the 7 step GAPs methodology.

Giora Ketter
Aug 27, 20202 min read
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Know Where You’re Coming from and Where You Want to Go
“We’re interested in doing some market research,” says Lior, VP Business Development at a FoodTech startup focused on the British market....

Giora Ketter
Jul 2, 20202 min read
6 views
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From Predictable Leadership to Phenomenal Leadership
Photo of Chris Montgomery on Unsplash With the outbreak of the novel coronavirus crisis a few months ago, I decided to arrange meetups of...

Giora Ketter
Jun 22, 20204 min read
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The Coronavirus Crisis in Bnei Brak – the People, Culture, Processes and Leadership
The Untold Story of One of the Most Densely Populated Cities in the World Under the Threat of Covid-19 How a team headed by volunteers...

Giora Ketter
May 13, 20207 min read
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Startup Under the Spotlight – Knowing What’s What
We take our seats and wait expectantly. She takes a breath and starts her presentation. Our speaker, Yonit, heads a startup that develops...

Giora Ketter
Apr 28, 20205 min read
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COVID-19: The EdTech Boom
An Opportunity for Remote/Distance Education and Online Learning Platforms, Tools, and Service Providers The coronavirus COVID-19 is...

Giora Ketter
Apr 2, 20207 min read
68 views
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Are You Starting a Competitive Intelligence Activity in Your Company? There is Someone You Can Talk
A 5 steps organizational diagnosis when initiating a competitive intelligence program.

Giora Ketter
Mar 9, 20203 min read
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Are You Setting up a New Initiative? Don’t Start from Scratch!
Are You Setting up a New Initiative? Don’t Start from Scratch!

Giora Ketter
Feb 27, 20203 min read
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Heading to a New Market? Know Your Competitors First
Case study: Targeting the Spanish market with an Industry 4.0 product. Several words about competition analysis.

Giora Ketter
Feb 17, 20202 min read
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Competitive Intelligence Work Plan
key steps in building an annual intelligence work plan

Giora Ketter
Dec 12, 20192 min read
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